The problem
Small communities — book clubs, local sports teams, neighbourhood groups, independent artists — have always struggled with the same thing: how do you reach the people who actually care, without the noise?
Email gets buried. Social media posts reach maybe 10% of your own followers, unless you pay to boost them. Group chats scroll past in minutes. And asking people to download an app for a local running club is a big ask — most people won’t bother.
The idea
Web push notifications have existed for years, but the tools to use them properly were always built for enterprises — complex dashboards, expensive pricing, and enough configuration to put off anyone who isn’t a developer.
We thought: what if it was just simple? No account for subscribers. No app. No code required. One QR code, one tap, and suddenly your whole group hears from you the moment something happens. That’s Gentle Push.
Why it’s free
The free plan is free because community organisers — coaches, teachers, artists, volunteers — generally aren’t looking to spend money on infrastructure. They just want to reach their people. We think that’s a reasonable thing to want and a reasonable thing to enable at no cost.
The paid upgrades exist for larger organisations that want extra features. They keep the lights on. But the core tool stays free, always.
What we believe
- 🌱Small communities matter
The little bakery, the Sunday football team, the community garden — these groups deserve good tools too. Not everything needs to scale to millions.
- 📣Direct communication is healthier
When you message your group, they should receive it — not a fraction of them, not tomorrow, not after forty ads. Just your message, arriving at the right moment.
- 🧘It should feel gentle
Nobody wants to be bombarded. Gentle Push is intentionally quiet in its design — it helps you reach your people without turning into another source of noise for them.